Aviation Fatigue Meter
About AFM
AFM's solutions help identify fatigue-based risk, explore mitigations, and help pilots fly safer. Their software looks at Pilot's schedules and ensures that the flight scheduling team can be confident their pilots are at their peak performance while flying.
Challenge: Help launch an innovative startup dedicated to monitoring and tracking fatigue across aviation teams.
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Design and build a B2B product launch site that educates its potential customers as well as guides them through the company's sales funnel.
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Optimize the site for mobile and tablet users as their primary users are on the move constantly
Discovery
Time to live was a critical component of this project, as it was a new SAAS product being released. The AFM team needed a tight integration with their existing software, melding the new marketing face of the product to the functional registration and demo of the product. The All Ears team needed to seamlessly insert themselves into the AFM team's codebase with minimal disruption. The AFM site also needed to appeal to the aviation market, and adapt to their mobile first usage patterns.
Development
Working with a modern web framework, Foundation, we were able to create a modern responsive site that attracts and converts users. Designing and developing mobile-first allowed an unprecedented development cycle in order to make an aggressive launch target.
Online registration and purchasing help facilitate this highly informative and transactional site.
Technologies used
— Steve Bruneau, Chief Operating Officer, Pulsar InformaticsAll Ears did a great job of not only leading us through the process, but also provided insights that we had not thought about so that the end products were very well received by internal and external customers alike.